MICHELIN gains 3 places in the Top 150 Global Licensors Survey

License Global magazine produces an annual report which tracks the retail sales of licensed merchandise from the world’s most powerful brands across every segment of consumer products.

2019’s results have been published and we’re delighted to report that Michelin Lifestyle has gained 3 points in global ranking with $378 million of retail sales value. We occupy position 83 in the global rankings, ahead of key brands such as SONY pictures, NISSAN motors, Volkswagen and John Deere.

Our latest calculation based on audited Quarter 1 2019 sales show that our sales over a 12 month period now exceed $480 million in retail sales value.

This is clear evidence of the sustained growth of the Michelin Lifestyle programme and testament to the excellent collaboration with our licensees.