Meet MLL’s latest addition to their International team – Linzhi Kang

Linzhi joined Michelin Lifestyle in June this year as Regional Manager for China, Southeast Asia & Oceania, so she’s responsible for the development of the Michelin brand licensing business for that region.

Linzhi’s key priorities for 2018 are:

• To seek new category opportunities and to ensure successful new products launches for TPMS, fridges, car mats and air fresheners.
• To fine tune MLL China’s online strategy and success with a shopping festival promotion. This will help address the rapidly changing retail environment in China which Linzhi sees as her biggest challenge in the role.

Before she Joined MLL Linzhi worked for Mattel, Best Buy and ELLE, mainly responsible for marketing, category management and licensing so she brings a wealth of experience outside of Michelin to this role.

Outside of work Linzhi enjoys travelling. Her favourite place to travel is Japan for the nice food, hot springs, shopping and sightseeing and the places she would most like to visit next are Africa to see the wild animal migration and Antarctica to see the penguins.

I am sure Linzhi is busy getting to know the licensees in her region but if you have any questions for her in the meantime she’d be happy for you to contact her:

e-mail: linzhi.kang@michelin.com