Licensee Workshop held at Challenge Bibendum!

On 11th and 12th November, MLL held its annual Asian auto accessories licensee workshop. There were 11 representatives from 5 Licensees present at the event: NFA, Pylon, Remington Asia, TABA and GAL. The event took place during the Challenge Bibendum event in Chengdu, China. It was the perfect opportunity to gather all licensees together to meet and to take part in the Challenge Bibendum event. The aims of the workshop event were to give updates on:

• Michelin group’s sales and branding performance
• MLL’s Mission and Mid-Term Objectives
• Strategic synergies in the Asia region
• New Products, channels and opportunities for 2014, as well as initiatives for 2015
• Challenges and successes each licensee faces in their day-to-day business of working with Michelin

On 11th and 12th November, MLL held its annual Asian auto accessories licensee workshop

There were also two working sessions on Product Differentiation and the Wiper Blade launch in Asia.

It was a very worthwhile time spent, which will be repeated in future years.