Latest Michelin technical soles launched at outdoor show

OutDoor is Europe’s leading trade fair for the outdoor sector attracting over 21,000 visitors from 92 countries. This unparalleled industry event in Friedrichshafen, Southern Germany, offers a comprehensive overview of the market and attracts outdoor specialists from manufacturing, retail and the media.

At this year’s event from 18^th to 21^st June, JV International together with its new partners presented the latest products to the market.

Boreal, Garmont, Mammut, Millet, Viking and Wild Country are the latest brands to choose Michelin-branded technical soles to enhance their performance shoes.

Wild Country, renowned in the climbing world for inventing the legendary camming device, launched their first ever climbing shoes featuring an innovative laminated upper and revolutionary MICHELIN outsole which moulds directly onto the upper and works in synergy with it to support the foot biomechanics, a solution that’s set to change the face of climbing.

The rubber compound used is derived from that used in the MICHELIN Power Slick Evo MotoGP tyre, able to provide grip, friction, precision and resistance over time and in a wider range of temperatures.

For more info see the full press release and video. The shoes will be available at retail from Spring 2018

Wild Country Press Release