Kempa’s Challenge!

MLL continues to support Kempa on its important annual ‘Kempa Challenge’ and Roadshow events. The ‘Kempa Challenge Powered by MICHELIN’ are a series of day handball ‘camps’ where children come along to train with professional players and learn more about the game. There were around 200 participants who took part in camps this Octobers, from four cities in Germany; Leipzig, Balingen, Magdeburg and Buxtehude. MLL provided support through contributing MICHELIN ‘goodies’ to packs that children received on the day as well as Michelin banners and signage.

There were around 200 participants who took part in camps

The Roadshow events took place from the end of May and finished at the beginning of August. They were hosted by over 40 Handball clubs in Germany with an average of 60 attendees at each date. Each event enabled Kempa to present their range of handball shoes and for participants to trial them in special training sessions. MLL provided support through Michelin banners and signage to promote the Michelin technology in the soles of the Handball shoes.