Is your car an ‘Ugly Duckling’?

MLL recently launched their very first content marketing campaign to promote and raise awareness of their vehicle accessories range. Working together with Prague based agency, Hercules, part of the Havas media group, we developed a video and social media campaign which brings to life every day car cleaning products and demonstrates how they can transform a dirty, unloved car into a sparkling new looking one.

All of the products featured are Michelin branded products produced under licensee across Europe.

The social media campaign featured in the UK, France, Benelux and Spain, consisting of a Facebook teaser, followed by a Facebook post showing the main video and an optional competition to win 1 of 5 Michelin car care kits by posting a photo of your friend’s dirty unloved car.

For details of where to buy the products featured in the video, along with Michelin’s complete range of vehicle accessories, visit www.michelin-lifestyle.com