Internal Awareness Event in North America

On 19th November 2013, the North American Michelin Lifestyle team took part in the Internal Awareness event in Greenville, South Carolina. The team took the opportunity to display products:

• Automotive accessories, including; car mats, wiper blades, pressure gauges, inflators, car covers and car cleaning products.
• Footwear, including; rubber boots by Rallye, Babolat tennis shoes with Michelin technology, and MICHELIN branded shoes and boots from Rocky and Comercer.

There was a great turnout of Michelin employees for the event

There were also demonstrations using the inflator on a car tyre.

There was a great turnout of Michelin employees for the event and employees took the opportunity to purchase many of the products on display.