InFocus

MLL and New Focus Auto (NFA) have been working on the development of a new product with the help of a design agency. The product in question is a USB charger for use in cars, for example to charge your iPad!

The input of the three parties has led to a great product being developed

It features a:

• 12V-24V DC input with 2 USB outputs
• soft rubber feel in the shape of the Michelin Man
• green indicator LED when the product power is on
• two shot molding to enhance the quality appearance of the Michelin Man and Michelin logo on the sash

MLL and NFA enlisted the help of a design agency to ensure the reproduction of the Michelin Man is the best it can possibly be. The input of the three parties has led to a great product being produced which is of high quality for consumer markets and which could also be used as a promotional product.

The product is due to launch in China imminently, with plans to roll this out throughout Asia.