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Update and Improvements to Michelin-lifestyle.com
As reported in the March issue of this Newsletter – Michelin Lifestyles global consumer facing website, Michelin-lifestyle.com is fully live. It was launched in a phased approach throughout Q1, with selected countries content being switched-on individually over a period of time.
The site promotes Michelins vehicle accessories and footwear activities.
The site promotes Michelins vehicle accessories and footwear activities; showcasing over 700 MICHELIN-branded products from 35 licensees around the world. Many of these products are linked to retailer websites so that consumers can purchase them online. It is a global consumer facing website and:
- supports a higher search engine ranking.
- positions MICHELIN as an authority in the product segments.
- is more logical for consumers.
- facilitates cross-selling.
- acts as a platform to interact and engage with prospective consumers of Michelin products.
- provides a base foundation to evolve MLL digital experience for consumers with the development of the business and consumer behaviour.
We look forward to working with our Group colleagues on promoting the site, possible cross fertilisation and potential synergies. Please feel free to contact Ajay Solanki should you wish to discuss any opportunities for working together.
Why not check it out at; www.michelin-lifestyle.com