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Michelin Licensing Newsletter - Internal

In Focus

0
  • by Dawn Cooper
  • in In Focus Archive
  • — 26 Mar, 2014
michelin-lifestyle.com screenshot

Michelin-lifestyle.com Launched

Michelin Lifestyle’s global consumer facing website, Michelin-lifestyle.com was recently launched. The final countries’ content went live in early March. The site promotes Michelin’s vehicle accessories and footwear activities; showcasing over 400 MICHELIN-branded products from 35 licensees around the world. Many of these products are linked to retailer websites so that consumers can purchase them online. It also gives advice to consumers on things such as:

  • maintaining the correct tyre pressure
  • changing your wiper blades
  • choosing the correct snow chains

Michelin-lifestyle.com was recently launched

With this information, consumers can make an informed decision when purchasing the MICHELIN products.

Licensees control the product content (names, descriptions, retailers, etc) and can also include information about retailer / product promotions through the use of an advertising banner.

Why not check it out at; www.michelin-lifestyle.com

Tags: issue 23

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