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Michelin Licensing Newsletter - Internal

Get 30% discount off the latest trail running shoe from Salewa.

0
  • by Dawn Cooper
  • in News Archive
  • — 28 Mar, 2016
  • action-web
    Salewa Lite trail running shoe
  • MS-LITE-TRAIN-web
    Salewa Lite trail running shoe

Kick-start your training regime and put a spring in your step with a brand new pair of high performance training shoes.

Michelin Lifestyle have for some years been working with leading footwear brands to develop high-performance shoes with soles based on MICHELIN tyres.

As part of our relationship with Salewa, we are able to offer Michelin employees in France, Italy and the UK a special purchase price on the new Salewa Lite Train Trail Running shoes.

Unfortunately we cannot make the offer available on this particular product in all countries at this time, due to the complexity of the distribution, but we hope to be able to make similar offers on other products to all countries in the future.

Employees will be able to buy the shoes through a special landing page on the Salewa website and use a discount code to receive 30% off the usual retail price, plus free shipping for a period of 2 months from 1 April to 31 May 2016. Ask your Internal Communications team for further details.

 

 
France / Italy:
UK:
Price before discount
140€
£110  
Price after discount
98€
£77

 

 

The Salewa Lite Train shoes are designed for mountain and trail running on mixed terrain. They feature a sole inspired by the MICHELIN WILD GRIP’R mountain bike and MICHELIN STARCROSS HP4 motocross tyres

An aggressive sculpture combined with MICHELIN Outdoor Compound provides great traction, flexibility and control on uneven terrain and has good self-cleaning properties.

The shoes were developed by Salewa together with JV International, MICHELIN Lifestyle’s global Licensee for Technical Soles, who take the sculptures of MICHELIN tyres and apply them to a wide variety of specialist footwear for superior performance.

Salewa is a world leader in alpine products, present in 30 countries and has a range of apparel, footwear and equipment for climbing and walking.

Tags: issue 29

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