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Foreword
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Can you believe its March 2014 already?! Looking back on 2013, we had a very successful year in MLL – there were a number of new licensees who were delighted to be working with:
- Finatech in France
- NFA in China
- Bardahl in Argentina
- Pylon who are now working closely with licensees in the UK and China to distribute Wiper Blades.
Despite the continued difficult market conditions, especially in Europe, weve recorded a big growth for our activity with double figure percentage increases in both revenue and sales. Because our mission is to enhance and multiply the number of consumer interactions with the MICHELIN brand, MLL achieved its objective, with the help of all of its licensees worldwide.
For 2014 we have some very interesting projects in both the vehicle accessories and footwear categories. Well soon be in a position to reveal these projects to you in future issues of this Newsletter. In this issue I encourage you to discover Remington in our regular Spotlight section, an American licensee who began working with MLL in 2004. Today, after 10 years, Remington is launching a new range of car mats, which are clearly differentiated in the market and we are very proud for them to carry the MICHELIN logo.
For 2014 we have some very interesting projects in both the vehicle accessories and footwear categories
The michelin-lifestyle.com website has also now been launched, covering the vehicle and footwear categories. And lets not forget the Intranet site where Michelins 110,000+ employees can learn more about Michelin Lifestyle and become more and more great ambassadors for our programme.
You will also find a very innovative and surprising story in this issue who would have thought that it was possible to sell MICHELIN shoes in the tyre dealer arena?! Well, thats what Mexican licensee Comercer has achieved. Victor and Oscar Aguado demonstrated that we can gain a foothold (pardon the pun!) in this area. This reminds me of a famous quote from American author, Mark Twain, They didnt know it was impossible, so they did it! I propose this quote as our orientation for a successful 2014!
Christian Delhaye
Managing Director
Michelin Lifestyle Limited