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Foreword
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Welcome to this first issue of the Michelin Lifestyle newsletter for 2017.
Michelin Lifestyle continues to support the Michelin Group missions by introducing new consumers to the Michelin brand through its range of vehicle accessories, footwear and heritage products. Many of the products we license contribute towards better mobility and use the materials, technology and expertise that Michelin are known for in tyres.
We are also fully supportive of the digitalization of our business and putting consumer experience at the heart of our projects, which is reflected in the re-vamp of our consumer website and the launch of our new content marketing initiative Sole Power.
Its been a busy start to the year for footwear product launches with several trade shows in the US and Europe and recognition with the ISPO Award for both Nordica and Mammut.
Michelin Lifestyle have also strengthened and restructured its team to support our ambitious growth plans for 2017. This reflects the fast pace at which our business is growing, evolving and bringing value to the Michelin brand in every day products.
Christian Delhaye
Managing Director
Michelin Lifestyle Limited