Digital platform launch

INTRODUCING TWO NEW DIGITAL PLATFORMS FOR 2016!

The New Global Michelin Lifestyle Website: www.michelin-lifestyle.com

This consumer facing website is at the very centre of the new Michelin Lifestyle digital approach, with the mission to increase discoverability of Michelin licensed products for both desktop and mobile user globally. This platform is built for our licensee network also, to help grow their Michelin business and act as a ‘shop window’ to showcase products with clear links of where to buy.

What’s new?

• A modern, mobile device friendly website
• Improved user journey and simplified navigation
• Quicker loading time
• The latest MICHELIN group branding approach
• Enhanced content opportunities – licensees can display products in new ways!
• A more efficient, intuitive back office platform for daily management

The New Michelin Licensee Extranet: http://www.mll-extranet.com

This mobile-friendly business to business platform is an exclusive ‘Michelin licensee club’ to help better facilitate communication between MLL and the global licensee network. Discover the latest news, Michelin assets, guidelines and more!

What’s new?

• Exclusive access to our licensees members’ club
• Upgraded technology, brand guidelines plus added new features
• News articles and regular emails
• Links to download guidelines, presentation toolkits and visual brand assets
• Participate in discussion forums with the MLL team and other licensees
• View Licensee biographies
• Quick access to contact details