November 11th marks the annual 11/11 promotion in China and Michelin Lifestyle capitalised on this huge cultural opportunity to boost sales in the flagship stores on JD.com and Tmall, China’s[…]

Michelin North America introduced National Check Your Wipers Day to the US on Nov 16 2021, reminding drivers to regularly check their windshield wipers, to ensure optimal visibility in the[…]

Thanks to carefully negotiated authenticity agreements with software developers  , Michelin Lifestyle has enabled the Michelin brand to be visible in some of the world’s top selling video games, such as Forza Motorsports, CSR racing[…]