Some of our licensees are already selling their MICHELIN branded products on Amazon or other on-line stores and Michelin Lifestyle are actively encouraging this to make our products more easily[…]

China is still an emerging market for Michelin branded products and where Michelin Lifestyle see some of their growth coming from over the coming years. 2019 saw a 325% increase[…]

Earlier this year MLL introduced a new set of guidelines to help our licensees create more impactful and consistent Michelin branded products and packaging designs. Many licensees have already started[…]

Events are a great way for all Michelin Group products and services to gain exposure and awareness to a targeted audience, but have you thought about collaborating with Michelin Lifestyle[…]

Michelin Collectors Store pictures are not just any old pictures, they’ve been individually hand crafted and screen printed by French artists in a studio in Lyon using the finest quality[…]