July 2022

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Michelin Licensing Newsletter - Internal

Category: News Archive

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    • in News Archive
    • — 3 Sep, 2020

    Barefoot are all the rage

    Vivobarefoot burst onto the “barefoot” shoe market in 2004 and have since carved out a name for themselves, particularly in the Swimrun community. ESC Tempest is their most amphibious shoe[…]

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    • in News Archive
    • — 3 Sep, 2020

    Babolat serve up a stormy new addition

    Jet Tere is the latest addition to the Babolat tennis shoe range. Taking inspiration from the Maori word for ‘swift’ and ‘speed’, it’s exploded onto the court this season with[…]

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  • 0
    • in News Archive
    • — 3 Sep, 2020

    Etnies carve their way into the MTB market

    Etnies are a brand well known in the skateboarding world but now they’ve diversified their range to include mountain bike shoes as well. With Michelin’s expansive knowledge in technical soles,[…]

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    0
    • in News Archive
    • — 3 Sep, 2020

    MLL China collaborate with Michelin marketing team on consumer initiatives

    Michelin Lifestyle in China have been working hand in hand with the Michelin tyre marketing team to deliver a number of successful consumer initiatives which will also increase visibility of[…]

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    • in News Archive
    • — 3 Sep, 2020

    New product launches widely available on-line in China

    Following their success in other countries, automotive belts, car/trunk mats and hand tools are amongst the latest Michelin products to be licensed in China.   Other market specific products added[…]

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    0
    • in News Archive
    • — 3 Sep, 2020

    MICHELIN Waterless Wash and Wax wins MCN Best Buy award in the UK

    Based on its power to remove road film, chain lube and dead flies, it’s resulting smooth shiny finish and value for money at under £10 per litre, this super convenient[…]

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