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MLL Products to be at the Paris Motorshow
MLL have once again been invited to include its products in a display on the Michelin booth at the upcoming Paris Motorshow. The French automotive show will run from 4th[…]
Category: News Archive
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Licensees Work Together for Automechanika
MLL and eight of its licensees have worked together to deliver a MICHELIN booth at the next Automechanika show; held in Frankfurt, Germany, from 16th to 20th September. The Licensees[…]
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European Licensee Workshop held in Sunny Stoke!
On 3rd and 4th July, MLL held its annual European auto accessories licensee workshop. There were 16 representatives from seven different licensees (Annovi Reverberi, Custom Accessories, Fiac, Finatech, Impex, Matrix[…]
Wiper Blades in Successful Promotions with Mr Lube
In an effort to increase foot fall, Mr Lube (Canada) set the very ambitious goal of having a set of MICHELIN wiper blades installed with every oil change. In 2012,[…]
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MLL Products at AMPA Show
MLL products were recently exhibited on the Remington Asia booth at the AMPA show. The show, which ran from 9th to 11th April, was held at the Taipei World Trade[…]
Internal Awareness Event in North America
On 19th November 2013, the North American Michelin Lifestyle team took part in the Internal Awareness event in Greenville, South Carolina. The team took the opportunity to display products: Automotive[…]
