Michelin Lifestyle has been exhibiting its latest range of products at some of the most high profile Michelin Group events, showing both commitment and contribution to the Group’s strategy. At[…]

 In order to improve efficiency and support business growth in line with its strategic plan, Michelin Lifestyle will restructure its European team from the 1st January 2017. The Eastern and Western[…]

Automechanika Frankfurt is the leading global automotive car components, parts and accessories trade fair. Held every 2 years it fills 9 Halls and 500,000m2 of the German Exhibition Centre. This[…]

Helmut Boneberg – European Regional Manager What is your career history? Before joining Michelin Lifestyle in 2014 I worked for 17 years in different Marketing & Sales functions.  I was[…]

Luciana Berlanga – Regional Manager for South America What is your career history? I have worked in Marketing and Communications for 16 years in various multi-national companies and with MLL[…]