Ever wondered if it’s possible to recognise a product by its style, look or feel without seeing its logo? That’s exactly what MLL set out to do in a new[…]

Guilherme Nigri is the latest addition to the MLL global team. Based in Michelin’s Rio office, he is the Regional Manager for South America, responsible for Marketing and Communications and the[…]

Product licensing is big business around the world. According to a recent issue of License Global Magazine in the US, the top 150 global licensors reported $272.2 billion (€227 billion)[…]

Michelin Lifestyle recently launched a new Auto Accessory flagship store on Tmall, China’s largest on-line market place and equivalent to Amazon. This has been prompted by the development of e-business[…]

ANSWER: Visit our new and improved Michelin Lifestyle website: www.michelin-lifestyle.com The MLL consumer website is a ‘shop window’ for our licensees to present all products they sell under the MICHELIN[…]

In order to improve efficiency and support business growth, Michelin Lifestyle has restructured its European and Central teams. The Eastern and Western European teams merged to form one team based in[…]