Hiroshi Kawaguchi Joined MLL in November 2016 as Marketing and Communications Manager for Japan and Korea. He’s responsible for everything from product development to sales and communications, in order to[…]

Linzhi joined Michelin Lifestyle in June this year as Regional Manager for China, Southeast Asia & Oceania, so she’s responsible for the development of the Michelin brand licensing business for[…]

BFGoodrich in the US have branched out into brand licensing, working together with new Licensee, Pro-Line, to develop a brand-new fully licensed Mud-Terrain T/A® KM3 1.9” tyre specifically for the[…]

Following the launch of www.solepower.com, in February 2017, the blog based website for enthusiasts of outdoors sports, finished its first year on a high, thanks to a paid social media[…]

Michelin Lifestyle has created a new brand identity for Michelin vehicle accessories. The objective is to translate Michelin brand values into impactful, product and packaging designs which will bring more[…]

Michelin lifestyle will feature in the summer edition of Total Brand Licensing magazine, a quarterly publication for the brand licensing business. This edition has a feature on Nostalgia so we[…]