JV International, the licensee responsible for MICHELIN technical soles, and MLL held a joint press conference to officially announce their collaboration. The event was held on 26th November at the[…]

Helen Ainsworth, who is responsible for Consumer Relations for Michelin Lifestyle, talks to us about how MLL and its Licensees manage the consumer relations process: With part of MLL’s mission[…]

One of the key focuses for MLL so far in 2014 has been to develop and implement an Internal Communications Strategy. Here, MLL’s Head of Marketing and Communications, Michaela Burn[…]

Update and Improvements to Michelin-lifestyle.com As reported in the March issue of this Newsletter – Michelin Lifestyle’s global consumer facing website, Michelin-lifestyle.com is fully live. It was launched in a[…]

Michelin Lifestyle has been working for the last 18 months to improve its online presence. We have created a strategy which identified the need to develop the following: Michelin-lifestyle.com a[…]