Since the beginning of this year, the MLL activity has continued to grow. Firstly, the projects presented in the joint press event with JV International in November last year are[…]
Welcome to the final issue of the Michelin Lifestyle Newsletter of 2014! 2014 has been both a successful and challenging year. There have been some excellent activities which have enabled[…]
In July, we held the latest Workshop for the European automotive accessories licensees in Stoke! Of course Stoke isnt a great place to take a holiday but it did[…]
The first half of 2014 is nearly past us before we know it! Time is certainly flying! The business situation is contrasting between the zones. If we can confirm the[…]
Can you believe its March 2014 already?! Looking back on 2013, we had a very successful year in MLL – there were a number of new licensees who were delighted[…]
As you are aware, the MLL program is a brand extension program which is based on a licensing model. The strategic goal is to increase and develop interaction between the[…]
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