July 2022
French licensee, Le Chameau, recently launched their 2014 range of rubber boots. The high-performance natural rubber boots combine the quality of Michelin’s agricultural tyres and Le Chameau’s unique expertise in[…]
French tennis licensee, Babolat, recently held their International Distributor Conference. The conference took place in Barcelona from 28th and 30th April at the Hotel Santos Porta Fira considered the[…]
South American footwear licensee, Blas Corp, recently held a launch event in the Atacama Desert in Chile. The event was to launch the new MICHELIN trail running shoes to distributors[…]
MLL recently signed a licence agreement with Jihua Vestar Hong Kong Science & Technologies Limited (JVHK). This is a new joint venture between the Chinese Jihua Group and the Italian[…]
Canadian licensee, Rallye recently launched a new range of winter boots. They were rolled out in the fourth quarter of 2013 to two retailers; Wal-Mart Canada and The Shoe Company.[…]
Mexican footwear licensee, Comercer has recently broken the mould and gained entry into the tyre channel to sell MICHELIN footwear. It all started with a successful gift with purchase promotion,[…]
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