Babolat recently launched its 2015 range of tennis shoes with Michelin technology, including the 5th generation Babolat Propulse with a MICHELIN technical sole. There are 21 different tennis shoes in[…]

MLL continues to support Kempa on its important annual ‘Kempa Challenge’ and Roadshow events. The ‘Kempa Challenge Powered by MICHELIN’ are a series of day handball ‘camps’ where children come[…]

New MICHELIN soles licensee, JV International recently held a press conference to officially announce the collaboration. The event was held on 26th November at L’Aventure Michelin in Clermont-Ferrand, France. Attending[…]

Mexican Licensee, Comercer recently ran an advertising campaign for MICHELIN Footwear on buses. To support their business and to raise awareness in Mexico City, they invested in some high impact[…]

This summer, MLL has given over 100 pairs of MICHELIN boots to participants of Yellowstone’s service and education program (the Youth Conservation Corps) and visiting teenagers from the Park Journeys[…]

French licensee, Babolat was the official licensee of the 2014 major tennis tournaments; Wimbledon and The French Open at Roland Garros. At Wimbledon the license deal meant that all shop[…]