Have you visited the blog for outdoor sports lovers created by Michelin lifestyle yet? If not, what are you waiting for? There’s no better time to embrace the outdoors, get[…]

Now the tennis season is well and truly under way, we’ve been following Benoit Paire, the French tennis player, sponsored by Michelin and playing in Babolat Propulse Fury shoes. He[…]

MLL recently teamed up with licensee Babolat to promote their latest initiative to Michelin employees in France. Babolat have launched a website exclusively for Michelin employees in France to buy[…]

Handball is the second biggest sport in Europe after football and one of the leading team sports on an international level, particularly in Germany. The European championships in 2016 attracted[…]

ISPO is the world´s largest winter trade show for sporting goods which took place in Munich in February. With over 2,700 international exhibitors presenting their newest products from the fields[…]

 Etnies and Michelin have entered into a partnership to reinvent the classic Marana skateboarding shoe, using racing tyre rubber perfected by Michelin as the foundation for the outsole. Before revamping[…]