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MLLs Footwear Activities
As you are no doubt aware from reading this Newsletter, MLL has been working hard over the last 10 years on developing and growing its Footwear business. Having this year[…]
Category: Footwear Archive
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Kempa Become Main Sponsor Of German Handball Federation
German Handball shoes licensee, Kempa, recently became the main sponsor for the German Handball Federation, succeeding Adidas. This will be great visibility for the handball shoes, which feature Michelin technology[…]
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Babolat holds Faster to the Ball Festival
French licensee, Babolat, recently ran a Faster to the Ball Festival with the footwear in the spotlight. The festival allowed tennis players, media, and influencers to test the Babolat shoes[…]
More MICHELIN-branded Footwear to launch
New MICHELIN-branded footwear is under development for both the Mexican and Canadian markets. Mexican licensee, Comercer, will present new ranges of their shoes at the SAPICA show in August […]
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Rubber boots at SIMA Show
At the recent SIMA show, the Michelin Agricultural department had a large booth to exhibit Michelin and Kleber Agricultural tyres. MLL took advantage of this to display the new range[…]
