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MICHELIN Wiper Blades to Launch in Europe
Given the sustained success of MICHELIN Wiper Blades in North America and Canada, and the recent successful launches in other regions such as Asia, South America and the UK –[…]
Category: Auto Archive
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NFA Launch New Products in Asia
Chinese Automotive licensee, NFA, have been busy developing some new MICHELIN automotive accessories. The following products are due to be launched in the coming months: NFA have been busy developing[…]
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MICHELIN Wiper Blades win Auto Express Product of the Year 2014
The MICHELIN Stealth wiper blade was recently named as Product of the Year 2014 by Auto Express Magazine. The UK publication announced the news at its awards ceremony in Birmingham[…]
Michelin Tyre Sealant Launched
In May, Argentinian licensee, Bardhal, launched the MICHELIN Tyre Sealant in Argentina, Uruguay and Paraguay. It will be sold by well-known retailers such as Norauto, Wal-Mart, Carrefour and Petrobras gas[…]
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Air Boutique Concept Continues to be Successful
A few years ago, Italian based licensee, Fiac, launched the Air Boutique. The Air Boutique is essentially a large MICHELIN branded merchandising unit which is highly visible in-store it[…]
New foot pump wins first award!
The new MICHELIN digital double barrel foot pump was recently named as one of Auto Express Magazines top 20 car products of 2013. In reference to the 20 winners, the[…]
