July 2022
UK automotive accessories licensee, Custom Accessories Europe (CAE), will shortly launch a new range of digital inflation and pressure monitoring products, as well as new exciting packaging designs. Heres what[…]
SMTC have decided to offer the MICHELIN electric bike as a new mode of transport in the city of Clermont-Ferrand, France. SMTC are the company who manage the transport systems[…]
South American licensee, Cobimex, recently exhibited at the Fiecon Fair in Sao Paolo, Brazil. MICHELIN products on the stand included hand tools, pressure washers, compressors and ait tools. The show[…]
Italian licensee, Annovi Reverberi, recently exhibited at the SIMA show the 2nd largest Agricultural Trade Show in Europe. The event held at the Parc des Expositions, Villepinte, Paris was[…]
Michelin Lifestyle is continuing to expand the listing of products in the tyre channel. Gaining distribution in the tyre dealer channel is one of MLLs strategic priorities. MLL now has[…]
French based automotive accessory licensee, Impex, recently completed a project to redesign the packaging for the MICHELIN car care range. Each of the car care products now have colour-coded packaging[…]
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