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Impex to Launch New Products
French Automotive licensee, Impex, have been busy developing some new and improved MICHELIN automotive accessories. The following products are due to be launched in the coming months: Ecological cleaning wipes[…]
Category: Auto Archive
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MICHELIN Tyre Sealant due to Launch
A lot of car manufacturers are no longer supplying spare tyres in cars so drivers and manufacturers are looking for alternative solutions to enable cars to get back on[…]
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New Elastic Fit Chain to Launch
The new MICHELIN Elastic Fit chain is to launch ready for this winter season in Europe. It is a hybrid design which combines the benefits of a metallic snow chain[…]
MICHELIN Wiper Blades Ready For Seasonal Promotion
As reported in the March issue of the MLL Newsletter, MICHELIN wiper blades were recently launched in the UK. With the winter season fast approaching in Europe, Custom Accessories Europe[…]
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Automotive Accessories in Summer Promotion
German automotive accessories licensee, System Partner Autoteile (SPA), ran a special awareness promotion this summer in Germany. The aim of the promotion was to make sure people travelling on holidays[…]
MLL Products Used in Promotions
Even if it is not the main distribution channel, MLL products continue to be used in various types of promotion. It is interesting for Michelin marketing teams to be able[…]
