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Michelin Licensing Newsletter - Internal

BIBENDUM AS YOU’VE NEVER SEEN HIM BEFORE!

0
  • by Dawn Cooper
  • in News Archive
  • — 9 Jan, 2020
  • 15921_MICHELIN_EXTRANET_3

Following the launch of Michelin Collectors store last year, the Michelin Man ‘Pop’ figurines range has been extended to include 9 new designs showing Bibendum in some very unusual guises, like you’ve never seen him before.

Inspired by key points in Michelin’s history, the range successively evocates the Paris-Brest bicycle race, the radial tire, the Bréguet-Sabin plane (aviator), road safety (carpet of toys), O’Galop’s advertisings (knight and soles knockout), gourmet moment (donut) and the Michelin workers also nicknamed “Bib”.

Every 8cm high vinyl figurine has been designed in France and produced in limited quantities of only 500 each, costing only 25 Euros each.

Further new additions come to the Bibendum Pilot range with the introduction of the Race car, Citroen H type and Mille Pattes, with only 250 of each made and selling at 59 Euros each.

And finally, the brain teaser beach game. 25cm high and made from resin. How long will it take you to put the 13 hand crafted pieces together?

To view the full range of products and to read the full story behind each one, visit: collectors.michelin.com

Tags: Issue 40

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