Bib Forum

This years International Bib Forum (IBF) event will attract over 2200 Michelin employees from across the world and will be held over four days in 4 different locations as follows:-

• March 22 in Shanghai, China
• April 5 in Clermont-Ferrand, France
• April 7 in Paris, France
• April 13 in Greenville, United States

Michelin Lifestyle have been given the opportunity to exhibit at the event to improve the understanding of our business amongst employees, give visibility to selected products on behalf of our licensees and to demonstrate that we are an integral part of the Michelin group, leading innovation with our products and bringing value to the brand.

The displays will consist of both a digital and physical elements.

The digital display includes videos about MLL’s digital platforms launch, the new Tyre Sealant Bib’s World commercial, promotional videos for both Babolat and Northwave and a sneak preview into our “Urban Mobility Project” which will see a brand new innovation launched later this year.

The physical display will include shoes from Babolat, Northwave, Under Armour and Salewa. Ambitious growth plans in the footwear and outsoles segment are key to Michelin Lifestyle in 2016.

The displays will consist of both a digital and physical elements.

Attendees will also be able to see the new snow chain evolution and snow sock products which will be available later this year.

If you are attending any of the events we hope you will find time to visit our display and find it interesting.