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Michelin Licensing Newsletter - Internal

Barefoot are all the rage

0
  • by Chelsea Haddon
  • in News Archive
  • — 3 Sep, 2020
  • MLL_EXTRANET_14

Vivobarefoot burst onto the “barefoot” shoe market in 2004 and have since carved out a name for themselves, particularly in the Swimrun community.

ESC Tempest is their most amphibious shoe released yet, looking equally at home in water as it does on land. It takes its inspiration from natural growth patterns found in oceanic brain coral structures. The distinctive pattern allows breathability and flexibility without sacrificing protection, and features a unique water drainage system whilst staying true to the Vivobarefoot minimalist design attitude, using only essential materials that maximise durability and adherence and provide that signature barefoot feel.

The  Michelin soles focus on the natural shape of the foot, resulting in a lightweight, ultra-grippy sole that guarantees high performance. The trail-meets-water discipline of swimrun depends on a tread pattern that performs across a variety of terrain – asphalt, trail, sand – in both wet and dry conditions so the tread was designed exclusively for Vivobarefoot and features a super sticky compound that provides traction and adaptability even in the most unpredictable and changeable terrain.

Read the full story here:

https://soles.michelin.com/esc-tempest-introducing-the-most-amphibious-shoe-vivobarefoot-have-ever-designed/

Get a pair here:

https://www.vivobarefoot.com/eu/mens/outdoor/esc-tempest-mens?colour=Obsidian%2fNeon+Coral

Tags: Issue 41

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