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Babolat & Michelin Sole Power Competition smashed it!
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Just as Wimbledon was in full swing and the summer season well and truly with us, we launched our latest exclusive competition on Sole Power.
MLL teamed up with tennis experts, Babolat to offer an epic special edition Babolat Wimbledon collection to one lucky winner. The prize consisted of:
Pure Strike Wimbledon tennis racket
Propulse FURY All Court Wimbledon tennis shoes (with Michelin soles)
RH12 Pure Wimbledon racket bag
Male or female Babolat Wimbledon full whites
Babolat Wimbledon Core Cotton t-shirt
And the campaign statistics stacked up nicely too, showing a true brand collaboration. In just 3 weeks the competition, featured on www.sole-power.com, achieved the following results:
Total unique landing page views: 16,314
Total entries: 8025
Babolat subscribers: 3102
Sole Power subscribers: 2785
Overall conversion rate: 49.19%
Facebook Reach: 467,186
Twitter Impressions: 186,684
Babolats organic activity on their social media channels helped drive over 6000 visits to our landing page
Dont worry if you missed out. We will be back with another fantastic promotion later in the year. Why not subscribe to our monthly newsletter so you dont miss out and check out the other inspirational stories whilst you are there.
Visit: www.sole-power.com