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Michelin Licensing Newsletter - Internal

Babolat launch ‘JET’ with Exclusive MICHELIN Outsole

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 21 Mar, 2016
NEW Babolat Jet tennis shoe & promotional campaign

Together with Michelin, Tennis specialist and pioneer Babolat is dedicated to transforming the game with innovative products designed to meet the needs of modern players. Today’s athletes need to be faster than ever before, making lightweight gear key to their success. This need inspired Babolat to launch its most important footwear innovation to date: Babolat JET, an ultra-light tennis shoe created specifically to help players move faster and more lightly on the court.

Babolat Jet: Because Every Gram Counts

Advances in materials, equipment, conditioning and training have increased the pace of today’s game. Players look for any edge over their opponents: every gram counts.

Bringing lightness to tennis footwear presents a unique challenge. Players not only need speed, but just as importantly, they also need support.

Babolat achieves this perfect balance with the JET shoe: a revolution.

The new Babolat JET represents one of the lightest and most supportive tennis shoe ever made, offering a uniquely lightweight feel during play. In fact, the JET is so light that players say they forget they’re even wearing the shoe.

Thanks to Babolat’s and Michelin’s technical know-how and expertise in footwear, the JET shoe means players won’t have to compromise on lightness or support.

MICHELIN Outsole: Get Everywhere!

An exclusive ” S ” pattern outsole developed in partnership with Michelin allows for quick changes in direction while providing excellent traction and durability.

Babolat and Michelin have been working together for more than 10 years in pursuit of excellence- the new JET ultra-light tennis shoe embodies this strong partnership.

Tags: issue 29

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