Babolat holds Faster to the Ball Festival

French licensee, Babolat, recently ran a ‘Faster to the Ball’ Festival with the footwear in the spotlight. The festival allowed tennis players, media, and influencers to test the Babolat shoes with Michelin technology in the outsole. They were given targets to hit and obstacles to navigate around whilst wearing the shoes. Babolat also ran an initiative which allowed people to bring their old Babolat shoes to the event which they could exchange for a new pair.

Michelin participated in the event, held at the Nellie Gail Ranch Tennis Club in Laguna Hills, California, by talking about the partnership with Babolat, giving away goodies, providing tyres as obstacles and, of course, the Michelin Man made an appearance!

The Tennis Channel captured footage throughout the event and is creating a few short videos to run online and on TV throughout the tennis season. Check it out!