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MICHELIN Pressure Washers at SIMA Show
Italian licensee, Annovi Reverberi, recently exhibited at the SIMA show the 2nd largest Agricultural Trade Show in Europe. The event held at the Parc des Expositions, Villepinte, Paris was[…]
Author: Dawn Cooper
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MLL continue to expand in Tyre Channel
Michelin Lifestyle is continuing to expand the listing of products in the tyre channel. Gaining distribution in the tyre dealer channel is one of MLLs strategic priorities. MLL now has[…]
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Redesign of Car Care Range Packaging
French based automotive accessory licensee, Impex, recently completed a project to redesign the packaging for the MICHELIN car care range. Each of the car care products now have colour-coded packaging[…]
New products to be launched in Europe
Michelin Lifestyles Europe licensees have a busy 2nd half of the year with various product launches planned: French licensee, Finatech, will launch a range of lights and power extension cables[…]
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MLL Participate in Events in North America
The Michelin Lifestyle team in North America recently participated in three events: Spring Festival – a booth at the annual event at the headquarters in Greenville to educate employees and[…]
More MLL products available in Germany
Making products available to employees is a priority for MLL and the Michelin group. Employees are keen to purchase the products and they can act as strong ambassadors externally. A[…]
