July 2022
German Handball shoes licensee, Kempa, recently became the main sponsor for the German Handball Federation, succeeding Adidas. This will be great visibility for the handball shoes, which feature Michelin technology[…]
As reported in the March issue of the MLL Newsletter, MICHELIN wiper blades were recently launched in the UK. With the winter season fast approaching in Europe, Custom Accessories Europe[…]
German automotive accessories licensee, System Partner Autoteile (SPA), ran a special awareness promotion this summer in Germany. The aim of the promotion was to make sure people travelling on holidays[…]
Even if it is not the main distribution channel, MLL products continue to be used in various types of promotion. It is interesting for Michelin marketing teams to be able[…]
UK automotive accessories licensee, Custom Accessories Europe (CAE), will shortly launch a new range of digital inflation and pressure monitoring products, as well as new exciting packaging designs. Heres what[…]
MLL recently finalised its strategic plan to lead the business forward for the next five years. The plan was recently presented and agreed with Michelin executives in the Michelin offices[…]
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