Dawn Cooper | Michelin Licensing Newsletter

Author: Dawn Cooper

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- in Spotlight Archive
- — 3 Dec, 2013
Spotlight on Pylon

For 40 years, Pylon Manufacturing Corporation has been a leading automotive aftermarket supplier specializing in the design, engineering, manufacture and marketing of wiper blades. Located in Deerfield Beach, Florida, Pylon[…]

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- in In Focus Archive
- — 3 Dec, 2013
In Focus

Michelin Lifestyle has been working for the last 18 months to improve its online presence. We have created a strategy which identified the need to develop the following: Michelin-lifestyle.com a[…]

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- in Foreword Archive
- — 3 Dec, 2013
Foreword

As you are aware, the MLL program is a brand extension program which is based on a licensing model. The strategic goal is to increase and develop interaction between the[…]

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- in Foreword Archive
- — 22 Sep, 2013
Foreword

Just over a year ago we completed a diagnostic of our online activity. From this we put in place an action plan to create, an MLL digital ecosystem which comprises[…]

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- in Auto Archive
- — 21 Sep, 2013
New Elastic Fit Chain to Launch

The new MICHELIN Elastic Fit chain is to launch ready for this winter season in Europe. It is a hybrid design which combines the benefits of a metallic snow chain[…]

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0
- in Spotlight Archive
- — 21 Sep, 2013
Spotlight on Finatech

Finatech is a new MLL licensee. The company was formed 20 years ago in 1993 at its head-office in Riom, near Clermont-Ferrand, France. It specializes in the development and manufacture[…]

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Author: Dawn Cooper

Spotlight on Pylon

In Focus

Foreword

Foreword

New Elastic Fit Chain to Launch

Spotlight on Finatech

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