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Canadian licensee, Rallye recently launched a new range of winter boots. They were rolled out in the fourth quarter of 2013 to two retailers; Wal-Mart Canada and The Shoe Company.[…]
Author: Dawn Cooper
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MICHELIN footwear sold in the tyre channel
Mexican footwear licensee, Comercer has recently broken the mould and gained entry into the tyre channel to sell MICHELIN footwear. It all started with a successful gift with purchase promotion,[…]
Air Boutique Concept Continues to be Successful
A few years ago, Italian based licensee, Fiac, launched the Air Boutique. The Air Boutique is essentially a large MICHELIN branded merchandising unit which is highly visible in-store it[…]
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New foot pump wins first award!
The new MICHELIN digital double barrel foot pump was recently named as one of Auto Express Magazines top 20 car products of 2013. In reference to the 20 winners, the[…]
Internal Awareness Event in North America
On 19th November 2013, the North American Michelin Lifestyle team took part in the Internal Awareness event in Greenville, South Carolina. The team took the opportunity to display products: Automotive[…]
