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French licensee, Le Chameau, recently launched their 2014 range of rubber boots. The high-performance natural rubber boots combine the quality of Michelin’s agricultural tyres and Le Chameau’s unique expertise in[…]
Author: Dawn Cooper
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Babolat Hold International Distributor Conference
French tennis licensee, Babolat, recently held their International Distributor Conference. The conference took place in Barcelona from 28th and 30th April at the Hotel Santos Porta Fira considered the[…]
Footwear Launched at Dakar Rally Themed Event
South American footwear licensee, Blas Corp, recently held a launch event in the Atacama Desert in Chile. The event was to launch the new MICHELIN trail running shoes to distributors[…]
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Introducing JV International!
MLL recently signed a licence agreement with Jihua Vestar Hong Kong Science & Technologies Limited (JVHK). This is a new joint venture between the Chinese Jihua Group and the Italian[…]
NFA Launch New Products in Asia
Chinese Automotive licensee, NFA, have been busy developing some new MICHELIN automotive accessories. The following products are due to be launched in the coming months: NFA have been busy developing[…]
