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MLL Appoint Digital Marketing Consultant
In mid-June, Liliana Ashton joined MLL as Digital Marketing Consultant. Liliana will be with the team for 6 to 8 months and will be responsible for the development and deployment[…]
Author: Dawn Cooper
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MLL on Michelin Booth at Goodwood Festival of Speed
MLL recently took the opportunity to display products on the Michelin booth at the Goodwood Festival of Speed. The event took place from 25th to 28th June and was held[…]
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Northwave Provide Cycle Shoes for Charity Cycle Ride in Tanzania
The Michelin cycle team recently cycled from Kilimanjaro to Ngorongoro in aid of the Transaid charity wearing Northwave cycle boots with a MICHELIN technical sole, which were kindly supplied[…]
InFocus – MLL ranked in Top 150 Licensors
Michelin Lifestyle (MLL) has been ranked at 79th in the Top 150 Global Licensors 2015 by License! Global Magazine. This is a 10 place jump from its position of 89th[…]
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Babolat Launch 2015 Range of Tennis Shoes
Babolat recently launched its 2015 range of tennis shoes with Michelin technology, including the 5th generation Babolat Propulse with a MICHELIN technical sole. There are 21 different tennis shoes in[…]
