July 2022
Michelin Lifestyle, in co-operation with wiper blade manufacturer Pylon, have launched their first on-line digital promotional campaign together. The objective is to increase awareness and sales conversion of the Stealth[…]
Handball, although little known in some nations, is now the second biggest sport in Europe after football. The European championships in Poland earlier this year attracted over 1,200 media representatives[…]
Every year ISPO, the international sports goods fair held in Munich, honours the most exceptional sporting goods with the ISPO Award, seen as one of the most coveted prizes in[…]
Together with Michelin, Tennis specialist and pioneer Babolat is dedicated to transforming the game with innovative products designed to meet the needs of modern players. Todays athletes need to be[…]
The NAIAS, held in Detroit, is North Americas largest and most prestigious automotive showcases, known for its new vehicle introductions including worldwide debuts. The 2016 auto show reported its highest[…]
Michelin Lifestyle Limited has announced the launch of a new Michelin Man figurine commonly known as “Truck Bib – available to commercial drivers as well as members of the[…]
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