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MICHELIN LIFESTYLE MAKE BIG WAVES IN CHINA
China is still an emerging market for Michelin branded products and where Michelin Lifestyle see some of their growth coming from over the coming years. 2019 saw a 325% increase[…]
Author: Dawn Cooper
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MICHELIN LADIES TAKE ON NEW CHALLENGE – WITH A LITTLE HELP FROM SOLES BY MICHELIN
SiCANE63 is a team of 3 ladies (Carine Filhon, Simone Merle and Nelly Gonzalez) based in Ladoux who were trained by an ASM coach to compete in “Le Raid des[…]
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MICHELIN gains 3 places in the Top 150 Global Licensors Survey
License Global magazine produces an annual report which tracks the retail sales of licensed merchandise from the worlds most powerful brands across every segment of consumer products. 2019s results have[…]
LOOKING GOOD! NEW PRODUCT AND PACKAGING DESIGNS
Earlier this year MLL introduced a new set of guidelines to help our licensees create more impactful and consistent Michelin branded products and packaging designs. Many licensees have already started[…]
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MICHELIN LIFESTYLE GET IN ON THE EVENTS ACTION
Events are a great way for all Michelin Group products and services to gain exposure and awareness to a targeted audience, but have you thought about collaborating with Michelin Lifestyle[…]
MICHELIN COLLECTORS STORE SCREEN PRINT PROCESS
Michelin Collectors Store pictures are not just any old pictures, theyve been individually hand crafted and screen printed by French artists in a studio in Lyon using the finest quality[…]
