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MICHELIN Technical Soles dominate ISPO
ISPO is the world´s largest winter trade show for sporting goods which took place in Munich in February. With over 2,700 international exhibitors presenting their newest products from the fields[…]
Author: Dawn Cooper
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FAQ: What Michelin Lifestyle products are available and Where can I buy them?
ANSWER: Visit our new and improved Michelin Lifestyle website: www.michelin-lifestyle.com The MLL consumer website is a shop window for our licensees to present all products they sell under the MICHELIN[…]
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Michelin cuts through marketing fog with contextual advertising
Michelin, together with Pylon, their wiper blade licensee in North America, are the first global company to use AccuWeathers exclusive, contextually relevant, mobile integration suite to connect with their target[…]
MLL improve efficiency and prepare for growth with team restructure
In order to improve efficiency and support business growth, Michelin Lifestyle has restructured its European and Central teams. The Eastern and Western European teams merged to form one team based in[…]
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Etnies and Michelin team up to reinvent the classic Marana shoe
Etnies and Michelin have entered into a partnership to reinvent the classic Marana skateboarding shoe, using racing tyre rubber perfected by Michelin as the foundation for the outsole. Before revamping[…]
Michelin Starred Footwear: By Chaud Devant and Michelin
Chaud Devant in collaboration with Michelin, are proud to introduce the new GT1 Pro Magister: The first shoe specifically designed for chefs with safety and style at the heart. The[…]
