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On court with Benoit Paire
Now the tennis season is well and truly under way, weve been following Benoit Paire, the French tennis player, sponsored by Michelin and playing in Babolat Propulse Fury shoes. He[…]
Author: Dawn Cooper
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MLL and Babolat hold mini Expo at Ladoux
MLL recently teamed up with licensee Babolat to promote their latest initiative to Michelin employees in France. Babolat have launched a website exclusively for Michelin employees in France to buy[…]
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Introducing Sole Power by Michelin
Weve just launched the first ever content marketing initiative at Michelin Lifestyle and wed love you to get behind it! SOLE POWER BY MICHELIN is a consumer facing blog geared[…]
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MLL take to the slopes with Stephane Sarrazzin
We have already been busy planning for the next winter season by taking to the slopes of the French Alps to test our latest range of snow chain products. At[…]
Focus on Kempa in handball
Handball is the second biggest sport in Europe after football and one of the leading team sports on an international level, particularly in Germany. The European championships in 2016 attracted[…]
