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Meet Guilherme Nigri
Guilherme Nigri is the latest addition to the MLL global team. Based in Michelins Rio office, he is the Regional Manager for South America, responsible for Marketing and Communications and the[…]
Author: Dawn Cooper
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Brand Licensing Is Big Business
Product licensing is big business around the world. According to a recent issue of License Global Magazine in the US, the top 150 global licensors reported $272.2 billion (227 billion)[…]
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MLL E-Commerce Store Launched In China
Michelin Lifestyle recently launched a new Auto Accessory flagship store on Tmall, Chinas largest on-line market place and equivalent to Amazon. This has been prompted by the development of e-business[…]
Award Winning Michelin Vehicle Accessories
The Michelin Digital Tyre Tread Depth Gauge and Pressure Gauge recently scooped the Auto Express Best Buy Award following an independent product test by the UKs leading automotive publication. 8[…]
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Michelin Man Mascot returns
From July, truck drivers welcomed back their favourite travel companion in the form of a new Michelin Man figurine for the exterior of their cabin. Beloved by road transport professionals[…]
MICHELIN from Tyres to Soles
Many of you will be well aware that we have been working with a number of footwear brands to co-develop the outsoles of their shoes for everything from work safety[…]
