Enveloped in rich history and over a century of designing outdoor footwear and apparel, the Italian brand Dolomite has built a respectable name for itself among the hiking community. They[…]

Vivobarefoot burst onto the “barefoot” shoe market in 2004 and have since carved out a name for themselves, particularly in the Swimrun community. ESC Tempest is their most amphibious shoe[…]

Jet Tere is the latest addition to the Babolat tennis shoe range. Taking inspiration from the Maori word for ‘swift’ and ‘speed’, it’s exploded onto the court this season with[…]

Etnies are a brand well known in the skateboarding world but now they’ve diversified their range to include mountain bike shoes as well. With Michelin’s expansive knowledge in technical soles,[…]

Michelin Lifestyle in China have been working hand in hand with the Michelin tyre marketing team to deliver a number of successful consumer initiatives which will also increase visibility of[…]

Following their success in other countries, automotive belts, car/trunk mats and hand tools are amongst the latest Michelin products to be licensed in China.   Other market specific products added[…]