ETNIES Japan launched a new collaborated shoe on 21st June 2021, with famous social media influencer, video creator and pro-skateboarder, Shimon. Shimon creates videos to promote skateboarding and to teach[…]

Hyper International is the new MLL licensee in South Korea who are helping bring our brand to a new market and new consumers. The range of vehicle accessories available in[…]

The Torque Show presented by MICHELIN is a livestream talk show focused on IMSA sports car racing. Hosted by former IMSA Champions, Tommy Kendall and Justin Bell, The Torque Show[…]

Michelin All-Weather 4 Piece Car Mat Set has won a Recommended award from Auto Express, the UK’s leading Auto publication. The all rubber car mat set can be custom cut[…]

The Michelin China Management Team has confirmed the integration of Michelin Lifestyle products to the Michelin brand portfolio by way of an e-commerce flagship store on JC.com, one of China’s[…]

The ability to innovate trail running equipment, starting from a unique and revolutionary shoe that combines all the most advanced technical solutions available on the market. This is the goal[…]