July 2022
KLEIN toys recently featured in a car dealer promotion in Belgium where for the purchase of 24 MICHELIN tires, a MICHELIN toy Service Station was offered to the car dealer for free, allowing[…]
The Association of the United States Army Trade Show (AUSA), is the largest land power exposition and professional development forum in North America, which took place in Washington DC in October. With[…]
In October, Michelin licensee, Qualitor Automotive UK Ltd launched a new aerodynamic line of MICHELIN beam wiper blades for the European market, featuring reliable, cutting edge, OE frameless wiper design.[…]
This year’s Eurobike event took place between September 1 to 4, in Friedrichshafen, Germany. With 630 exhibitors from 68 countries, 18,770 trade visitors and 13,424 consumers, it was seen as[…]
As announced back in June, Michelin Lifestyle welcomes on board a new Director and head of Brand Licensing, Shivam Saxena. Shivam has spent most of the summer making, both a[…]
In August the Michelin Lifestyle website reached a total of 1 Million users during the year to date! With 1.6 million sessions and 3.8 million page views, that means most[…]
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